Rockin J Cattle Newsletter September - October
2008
In This Issue
:: Chuckwagon Chili Challenge
:: What Our Customers Say
:: Smoked Short Ribs
:: Mob Grazing
Dear John,
Whew, it has been quite a summer!  Come on down for the last Farmer's Market of the year this Saturday, August 30th from 8 AM - 2 PM.  I will have my bargain cooler out again this weekend with some discounted beef (the processing plant mistakes are your gains and my loss), a limited supply of eggs and almost any beef product your heart could desire.
 
I can also make a limited number of deliveries to the Front Range on Wednesday September 3rd.  Please call 303-485-0278 or 970-879-1682 by Monday evening so I can ensure your delivery.
 
 Chuckwagon Chili Challenge

Come Down to Little Toots park for the Chuckwagon Chili Cookoff!  I'll have my Beef - Tomatillo Green Chili, which Blair thinks is fantastic. 
 
The Chuckwagon Chili Challenge is on Saturday September 13th, from Noon to 4PM.  There will be live music with local favorites including Sundog, Karaoke, Dancing, Beer, Soda and Chili.

Come down for what will be a great day and try some of my chuck roast chili.  
 
What Our Customers Say


John Weibel                  
Rockin J Pastures             
1601 MCR 4N                   August 27, 2008
Great Divide, CO 83231

Dear John:

I am writing to thank, and encourage, you in Rockin J Pastures' cattle endeavor.  I am impressed with your beef's quality and taste.  It is great pleasure serving Rockin J Beef at home.  Your beef is comparable with the best beef I have ever eaten.

I look forward to continually serving, eating and recommending Rocking J Pastures' beef.

Warmest regards,

Stewart L Beall

 
Smoked Short Ribs

Low and slow is the way to cook short ribs.  Slow cooked, they melt in your mouth and have great flavor.

2 tablespoons of salt
2 tablespoons of pepper
2 tablespoons of onion powder
1 tablespoon of garlic powder
2 teaspoons of celery salt.

Combine all ingredients, rub onto the package of short ribs and smoke at about 220 degrees for 2 hours and then check for tenderness.  They are done when they pull apart easily.
 
Changing a Paradigm
Mob Grazing

Change comes hard for all of us.  We learn a system, become familiar with it, and without some event we seldom change our habits.

Herding has a long history, beginning with the evolution of the prairies.  With new technologies we are able to more closely mimic grazing patterns which centered around the predator-prey relationship.  Large herds roamed in tightly concentrated groups for their protection.

These high stocking densities, with short grazing durations and long periods of rest have disappeared from the grass lands.  Technology and experimentation by some creative ranchers have experimented with higher stocking densities and longer periods of rest with profound results that will help to feed more people.

Read about Joel Salatin and Mob Stocking
Short Ribs

Try some short ribs as an appetizer for your end of summer Labor Day Party.  Call me at 879-1682 and pick them up on Saturday at the Farmer's Market in Steamboat Springs.
 
Our Price: $4.99/Lb
List Price: $6.99/Lb

If you like beef, you'll love the results of this beef short ribs recipe! Slow cooked, they melt in your mouth and have great flavor. If they're not cooked right, beef short ribs are tough and stringy. To bring out the best that's hidden in these little beauties, you need to cook them at a low temperature for a long time.

This will break down and melt the tough connective tissue in the meat, and bring a burst of great flavor. That's the nice thing about tough, stringy meats. Cooked right, a "low quality" cut of meat can end up with superb flavor!

Thank everyone for your continued support this summer.  If you have any recipes you have made with our beef, stories to tell about a meal with our beef, or problems please let me know as I would like to share those, or try to fix any problems.
 
Sincerely,
 

John Weibel
Rockin J Cattle
Buy a Side
For the best deal on our beef order a side.  We only have a few remaining sides for sale this fall, so this may be your last opportunity this year to get our best value on beef. 
Order by September 10th for delivery the first of October
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Rockin J Cattle | 1601 MCR 4N | PO Box 375 | Great Divide | CO | 82321