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News from Rockin J Cattle May/June
May 2007

Dear John,

What a beautiful spring it has been! Unfortunately, it has not been as wet on the western slope, as it has been on the eastern slope this spring.

During April and May, Keith, Tyler and I have spent many days working on our irrigation systems, improving the water delivery systems to our finishing pastures. These improvements will increase the efficiency of our water usage. They will also ensure that we have green pastures, to produce high quality grass finished beef for you.



John Weibel
In This Issue

Grazing and the "Greenhouse Effect"

Grassland soils are a tremendous reservoir for the storage of carbon. Think of them as "carbon sinks". The top meter of soil worldwide contains almost double the amount of carbon contained in vegetation and the atmosphere.

Total organic carbon is twice as abundant in prairie soil as in forest soil. In grassland ecosystems, more than 90% of the organic matter produced is found in the roots, while more than half of the organic matter in a forest ecosystem is above-ground. Grasses and legumes use atmospheric carbon as building blocks for plant tissue. The unutilized and decomposed plant tissue is returned to the soil and becomes part of the carbon pool. This process helps reduce carbon dioxide levels in the atmosphere and reduces the "greenhouse effect".

Grassland ecosystems store significantly more soil carbon than conventional cropland areas do. Soil organic matter levels of 2-4% are considered normal in row crop systems, where as 10%+ can be achieved and sustained in grasslands. An increase of 1% in soil organic matter per acre, would sequester an additional 8 metric tonnes of CO2. A world wide increase of 1.6% in soil organic matter, in the 8.6% of the worlds surface that is farmed, could sequester the extra 100 ppm of CO2, in the upper atmosphere (Acres USA June 2007, p 20). Converting row crops used to feed livestock to grasslands would be an easy step in sequestering carbon.

The agriculture sector may be capable of quickly reversing the buildup of carbon dioxide in the atmosphere. You can help bring about this change, by switching from grain finished beef to grass finished beef.


Flatiron Steak

The Flatiron Steak has been developed by the research teams of University of Nebraska and the University of Florida. It has been gaining popularity with restaurants across the United States. The National Cattlemen's Beef Association funded research to make this tasty, tender economical steak available to us today.

The Flatiron Steak comes from the blade chuck roast. The blade chuck consists of three distinct types of meat, two of which are steaks normally sold at a premium- one of which is the Flatiron steak and is considered by many as the finest cut of beef available.

We now have limited quantities of this fine steak available for $11.95/lb


What Our Customers Say

"Due to the beautiful weather yesterday, we were finally able to break out our BBQ and have our first grilled burgers with our meat from Rockin J Cattle. Wow, were they delicious! We have previously bought organic meat from the store, but Rockin J's meat tastes much better. The only way we know how to describe the flavor is that it is stronger and more beefy. The meat was delivered to our doorstep, was packaged beautifully, and was priced competitively. All we had to do was email John, and he did the rest. The service was prompt and friendly, with no pushy salespeople. We know that the grass-fed beef from Rockin J is healthy for us and it tastes absolutely delicious!

Thanks for the wonderful beef,"


Bill & Shareen Rucci
Fort Collins, Colorado


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Rockin J Cattle | 1601 MCR 4N | PO Box 375 | Great Divide | CO | 82321